Mobility is central to Elaway’s work as an operator of electric vehicle charging infrastructure for the residential real estate sector.

The company plans, builds, and operates non-public EV charging points in multi-family residential buildings and mixed-use properties across Germany, serving both private and public-sector clients such as Allbau GmbH in Essen, Münchner Wohnen, and Investor Real Estate.

For many employees, business travel is a vital part of everyday work. Customer visits, owners’ meetings, construction handovers, project support, and trade fair appearances often take place across Germany and frequently involve long-distance driving.

“We can’t operate without a bespoke mobility solution that works for us,” says Roman Heß, Senior Asset Specialist at Elaway.

“Our vehicles are fully integrated into daily operations and used intensively. In many cases, they cover 3,000 to 5,000 kilometres per month, sometimes even more.”

Roman Heß, Senior Asset Specialist, Elaway

Different needs, one shared concept

As a growing company with evolving teams and responsibilities, Elaway faces a common challenge in fleet management. Vehicle requirements vary depending on role, life situation, and usage profile. Field staff, project managers, and executives all have different mobility needs.

“That’s why flexibility was non-negotiable for us,” adds Kevin Cario, Key Account Manager B2B at Elaway.

“We need vehicles that fit different use cases, and a model that adapts as our reality changes.”

Why car subscriptions work for Elaway

Traditional car leasing models quickly reached their limits. Fixed contract terms of two or three years offer little flexibility when employees change or usage profiles shift. A vehicle that works well for one role may be impractical for the next.

“The car subscription model is the better alternative for us,” says Cario.

“It offers flexible terms, enables vehicle changes, and avoids locking us into rigid, long-term decisions.”

The road to MOCEAN

Elaway gained early experience with car subscription services and worked with several providers, while already using Hyundai vehicles within their fleet.

Over time, however, an inconsistent fleet, fluctuating vehicle availability, and unpredictable costs increased operational complexity.

Pleased with their experience with Hyundai vehicles, Elaway sought a car subscription provider that could supply the vehicles they were already familiar with, alongside top-tier service and flexible terms. While MOCEAN was a relatively recent arrival on the market, the offer impressed Elaway.

The transition was gradual but consistent. Elaway was able to keep using the vehicles they knew and trusted, upgraded with higher specifications and complemented by additional models.

Today, Elaway’s fleet consists exclusively of Hyundai electric vehicles, ranging from IONIQ 5 and IONIQ 6, to the IONIQ 9.

Standing out from other providers

With previous providers, vehicle availability, pricing, and model consistency were not always predictable. Extending subscriptions could become significantly more expensive, and receiving the same vehicle model was never guaranteed. This created uncertainty in fleet planning.

MOCEAN offers a clear alternative, with stable pricing, reliable vehicle availability, and better long-term predictability.

Predictability as a key benefit

What ultimately convinced Elaway was the balance between flexibility and cost control. Mileage packages can be adjusted during the subscription period, an important advantage when driving patterns change or business travel increases.

“We know exactly what the kilometers cost,” says Heß.

“It’s transparent, consistent, and easy to forecast. That gives us maximum flexibility while maintaining a high level of predictability.”

Fixed monthly costs also simplify budget planning and coordination across departments.

Kevin Cario, Key Account Manager B2B, Elaway

Unbelievably fair: value for money in focus

Alongside flexibility and predictability, cost efficiency plays a key role. Elaway rates the price-performance ratio of both the vehicles and the overall subscription model very highly.

“Unbelievably fair’ really sums it up,” says Cario.

“Especially when you consider how intensively the vehicles are used and what’s included in the subscription.”

Manufacturer-backed subscription as a stabilising factor

A decisive differentiator for Elaway is that MOCEAN is offered directly by the vehicle manufacturer. This ensures a clearly defined vehicle portfolio, reliable availability, and no unplanned switches between brands or models.

Of particular interest to Elaway was the IONIQ range of electric vehicles, covering a wide spectrum of employee needs. From efficient saloons for frequent drivers to larger vehicles for families or extensive project schedules, there was something for everyone. At the same time, drivetrain performance, charging capability, and range remain at a level that reliably supports long-distance travel.

Personal support on an equal footing

Beyond the vehicles themselves, customer service and support play an important role. Elaway highlights the quality of personal and direct support.

“You simply feel well looked after,” says Heß.

“The collaboration is straightforward, reliable, and genuinely pleasant.”

Proactive guidance is particularly valued, for example support with vehicle configuration, colour selection, and upcoming vehicle changes.

The bottom line: mobility that grows with the company

For Elaway, MOCEAN represents more than an alternative to traditional leasing. It is a flexible mobility solution that scales with the company, supports diverse requirements, and remains predictable over time.

MOCEAN’s everyday flexibility, transparent costs, and the stability of a manufacturer-backed car subscription provide confidence and long-term reliability. In a fast-moving field like electric mobility, reliability matters.

With MOCEAN, Elaway has found a solution that works operationally, makes economic sense, and delivers the mobility their employees genuinely need.